Activism
& Social Justice
One thing that I noticed while doing the readings on
Activism & Social Justice is that is the use of social media as means to a
call to action that is similar in both the latino and black community. A call
to action that manifested itself in offline protest and using social media as an
outlet to have the voice of the community be heard.
The use of social media to retrieve real life
results can be seen in the case of “After the Arab Spring, Comes a Boricua
Winter” by Christina Constantini. Where Constantini writes about the people of
island Puerto Rico voicing their disapproval of the slandering of murder victim
Jose Enrique Gomez on the television show Super Xclusivo character “La Comay”.
Which is puppet like character that talks about the private affairs of Puerto
Ricans on the island. Viewers
organized on social media and took their protest to the shows sponsors that
removed their advertising from the show. These companies included Walmart,
Dish, AT & T and Borden. It is clear to see that these companies have heard
the message of the community and have responded in support.
A Spanish
translation of Walmart’s stated reads as the following “Walmart is a committed to improving Puerto Rico's
quality of life. In response to the controversy that arose from the
"SuperXclusivo" program, we have decide to cancel our advertising
plans for the show. We reiterate our commitment to Puerto Rico and the
communities we serve.”
In addition "SuperXclusivo" which was on
the island’s top programs was cancelled from WAPA network.
Another markers of social media that manifested into
real life protest was highlighted in posting from Aljazeera.com website the
Stream titled “Can social media tackle Puerto Rico's crime wave?” (http://stream.aljazeera.com/story/201212110143-0022434)
It was the holding if of signs that read "Todos Somos José Enrique" which translates to "We
are all José Enrique". The hashtag #Todos Somos José Enrique also accompanied
many posting Everyone from the regular Puerto Rican standing both singularly
and in groups, even singer Ricky Martin joined the cause holding a "Todos Somos José Enrique" sign.
This is similar to the signs that were used during
the protest of the killing of Travon Martin where people posted photos of the themselves
wearing hoodies social media with the caption with the hashtag #I am Travon
Martin. Everyone from the regular person to celebrates of all kinds for example
movie star Jamie Fox to the Miami Heat Basketball team upload photos of them
selves with hoodies. Some people were going as far superimposing the face of
black icon in hoodies for example Martin Luther King to further the point. This
alignment transference of self to another self is sign of unity.