Social Samba

Social Samba

Social media has become big part our some of lives. Facebook in particular has millions of user and counting. And it not just regular people it has tons of companies that use it as well. Sharing the moments of their lives interacting with one each other being social. So it only makes since that transmedia creators use this robust tool as way to get their projects to the masses. To bring the story to audience in a way that they have become accustom looking at, via post. But how do you do it. With so many people placing post online and trying to reach an audience the same as you. Intruding Social Samba an online platform using Facebook in your transmedia projects. The description on the Social Samba itself as the following “Social Samba is scripted social networking - the scalable way for storytellers to engage fans and tell them a story through posts, images and videos. It's the experience of Facebook, but scripted so fans can experience it whenever they want.” The last part of that description “experience it whenever they want “ is very important because with the rapidly growing ways of engage with technology Social Samba has to be able to seen on the multitude of platforms. People are not just stuck to their desktop or laptop anymore. Oh no, people are using tablets, cell phones, gaming systems, etc. That is part of the magic of Social Samba. But that is not all.

Creators can use Social Samba have the audience become part of the story effecting what happens in the story. Let say you want the charters in you transmedia project to interact with the audience. Where the audience can talk to the charters and actually tell them what to do in certain situations. Making the audience a part of creating the storyline using social media. As Aaron Williams Social Samba Co-Founder, CEO describes that part of Social Samba this way “ Let say have James Bond character and he is hot the train of a weapons smuggling operation. You can decided if he follows the guns to South America or the money to Morocco.” Creators can use Social Samba as a to add a transmedia element to already existing project as was it was used in the movie like Dolphin Tale and Joyful Noise starring hip-hop legend Queen Lafits and country music icon Dolly Parton. The creator of Dolphin Tale used Social Samba in make the audience part of dolphin rescue. Joyful Noise used Social Samba as way for the audience join the choir in an online audition. Film is not the ones adding Social Samba to the mix. TV shows like USA Networks Psych are using Social Samba to in an online game called hastag killer. Where the audience helps the shows two lead charters track down a killer. The was game was so well received that is was a South by South West 2012 award finalist. Social Samba has proven itself to be effective tool to add an interactive element to projects.